28 June, 2010

Cadio Technology Powers Research Lifestreaming(SM) Platform by Harris Interactive. Download full press release here.

Summary: Cadio, Inc. today announced that the company is a technology partner with Harris Interactive for the GPS-based “Observe” component of their new Research Lifestreaming(SM) platform. Research Lifestreaming(SM) is designed to offer a “behind-the-scenes” approach to consumer research that combines attitudinal, behavioral, demographic and psychographic information about every respondent. Cadio’s Consumer Location Analytics powers the GPS analytics behind the platform, yielding insights into where people go and allowing survey questions to be tuned and targeted accordingly on the basis of location lifestyles and behaviors.

15 June, 2010

Cadio Presents at Nielsen's Flagship Consumer 360 Conference. Download full press release here.

Summary: Cadio, Inc. today announced that Cadio’s CEO, Dr. Thaddeus Fulford-Jones, is one of the presenters at Nielsen’s flagship Consumer 360 conference where he will discuss the results of a new collaboration between Cadio and Nielsen. Over the past several months, Cadio and Nielsen have been collaborating to combine Nielsen’s HomeScan panel data on US shopping habits with Cadio’s consumer location analytics. Dr. Fulford-Jones will be co-presenting with Rob Holland, Nielsen’s Global Leader, Retail & Shopper Practice, in today’s “Rethinking Retail” insight sessions.

04 June, 2010

Cadio Announces Receipt of Phase I SBIR Grant from the National Science Foundation. Download full press release here.

Summary: Cadio, Inc. today announced that it has been awarded a Small Business Innovation Research (SBIR) Phase I grant from the National Science Foundation (NSF). This grant will allow the company to continue research and development in support of Cadio’s Consumer Location Analytics Engine. The combined total of SBIR Phase I and Phase II grants (including supplemental matching options) can be up to US$1.2 million.

21 April, 2010

Cadio and Mobext (Havas Digital) release new whitepaper: Using Location-Based Services to Increase Consumer Engagement. To request a copy, please use the form at left.

Summary: in late 2009, Cadio and Mobext (the mobile marketing network of Havas Digital) partnered to analyze GPS data from opted-in mobile phones in the New York, Boston and Chicago areas to showcase new opportunities for consumer engagement powered by mobile consumer analytics. Key findings: (1) Whole Foods shoppers were more than twice as likely to visit fitness locations (gyms, public parks, recreation spaces) than shoppers who visited other grocery stores, (2) Starbucks customers were more loyal than Dunkin Donuts fans, exhibiting a 13% stronger brand affinity in this market. To learn more, please request a copy of the full whitepaper using the form at left.

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