Cadio’s Lifestyle Inferences™ can be used for market research, interest-relevant advertising via both non-mobile and mobile channels, brand analytics and customer capture/engagement. Cadio’s algorithms use data from any source, provided consumers have opted in to share their location. In many cases, Cadio’s technology starts generating actionable marketing-relevant inferences with just a few weeks’ worth of data. For less obvious trends or irregular activity patterns, longer-term data may be necessary.

The Process

The Cadio process involves three steps:

First, consumers sign up to share their location with Cadio and with your company over a certain time period (in return for appropriate incentives).

Then Cadio’s Consumer Analytics Engine analyzes participants’ location lifestyles and builds Tag Clouds for Consumers™.

In the final step, Cadio's technology outputs Lifestyle Inferences™ that focus on the questions of maximal relevance to your business. Your selected Lifestyle Inferences™ can be combined with your company’s existing direct marketing databases to:

Cadio's offerings are shown below. Blocks in green are foundation analytics, which we recommend for almost every use case scenario. The yellow and blue blocks are more sophisticated analytics that can be added on to the green elements if appropriate for a given application. In black are Cadio's consulting services, which can be selected to best integrate our offerings with your business needs.

Cadio's offerings

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